As the boy band that once ruled the world, how did BROCKHAMPTON go from a #1 debut in America with Iridescence, to doing lower sales numbers than their independent days with their latest album – ROADRUNNER?

Selling only 29,400 copies and debuting at #11 on the Billboard Top 200 Albums chart, Texas’ BROCKHAMPTON have, commercially, become a shadow of their former self.

For my latest article with Junkee Media, I attempted to explore how and why the group had such a fall from grace commercially. Was it the music, the overall sales landscape or just a general lack of interest?

Find out more over on Junkee’s website here.