Why Drake succeeded at manufacturing viral marketing (and Justin Bieber couldn’t)
Drake isn’t the biggest artist in the world for nothing. Continue reading Why Drake succeeded at manufacturing viral marketing (and Justin Bieber couldn’t)
Category: Features
What makes The Weeknd and Dua Lipa’s marketing campaigns perfect?
On the road to success with two of 2020’s biggest albums. Continue reading What makes The Weeknd and Dua Lipa’s marketing campaigns perfect?
The Asian Invasion: Why the only lyrics I can remember ‘got me feelin’ like a psycho’
The blog’s first contribution from Singapore-based writer, Annabelle Teo. Continue reading The Asian Invasion: Why the only lyrics I can remember ‘got me feelin’ like a psycho’
Why do I write about music?
Using a new decade to do some self-reflecting. Continue reading Why do I write about music?
Why we need to talk about Justin Bieber’s new single
The first major conversation we need to have in 2020. Continue reading Why we need to talk about Justin Bieber’s new single
What does it mean to “appropriate” the music of a different culture?
Appreciating a culture’s music does not mean you understand it. Continue reading What does it mean to “appropriate” the music of a different culture?
I hated JESUS IS KING because I couldn’t bear to face my own spiritual shortcomings
Who knew personal guilt could alter my music listening experience by this much? Continue reading I hated JESUS IS KING because I couldn’t bear to face my own spiritual shortcomings
Is bad lyrical content enough to discredit an album?
Does one bad apple really spoil the whole bunch? Continue reading Is bad lyrical content enough to discredit an album?
Why I hate Kanye West
I’m tired of being a Kanye stan (but will still stan regardless). Continue reading Why I hate Kanye West
